Serene Trail is a personal blog created, owned, written, edited, and published by Bonnie Conner. The content herein is my own, unless stated otherwise. Full disclosure will be provided for any relationships held with companies. Please note, this will never influence my opinions shared nor my values toward the improvement of animal rights and the environment.
Should we ask you to provide certain information by which you can be identified when using this Website, you can be assured that it will only be used in accordance with this privacy statement.
Serene Trail may change this privacy statement from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.
What information do we collect and how is it used?
Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, or submitting a contact form.
Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.
Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the website.
How Your Information May Be Used
We may use the information collected in the following ways:
- To operate and maintain the Website.
- To send you newsletters. Each email will provide information on how to opt-out of future mailings.
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts.
- To respond to your comments or inquiries.
- To track and measure advertising on the Website.
- To protect, investigate, and deter against unauthorized or illegal activity.
Third-Party Use of Personal Information
We may share your information with third parties when you explicitly authorize us to share your information.
Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The Website currently uses the following third-party service providers:
Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
Newsletter Service – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.
Links to Other Websites
The Website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Affiliate Program Participation: The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Serene Trail is a participant in the Amazon Services Associates Program, an affiliate program designed to provide a means to earn advertising fees by advertising and links to Amazon.com. As part of this program, the website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.
Rights Related to Your Personal Information
Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
Sensitive Personal Information
The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately and we will use our best efforts to promptly remove such information from our records.
Last Updated: April 21, 2021